With all of the “do-it-yourself” website builders that are available these days, just about anyone with a basic knowledge of the internet can pick a template and build their own website. But what most people don’t know is that it takes much more than just creating a basic website to be successful on the internet.
Search Engine Optimization (SEO) is the behind-the-scenes work that is needed for a website to appear in the search results of popular search engines. It is what gets your website to the first page of a Google search as opposed to the hundredth page.
The ideal time to begin developing a SEO strategy is during the planning process of your website. There are specific features that need to be included in a website from the start in order for the website to have a chance to be ranked high in Search Engines. SEO can be applied to a website that already exists, but it is often more expensive and time consuming as more work is required to redesign the code structure of the entire website.
How do Search Engines rank my website?
There are many things that go into building a website. One of the most important things is rarely seen by website visitors, it is the website’s back end coding. This back end coding is what tells the browser how to render the website on your computer screen. It also is what search engine robots use to gather information about your website and interpret the subject of each of your website’s pages. Remember, these robots are not human, they use specific algorithms to scour each page of your website’s content.
What is a Search Engine Friendly Website?
When we develop a search engine friendly website, we structure our code according to search engine algorithms. This allows search engine robots to effectively crawl every page of the site gathering as much information as possible and correctly determining the subject of each page. Once the search engines gather as much data as they possibly can they will then compare their findings against other websites in their database. The amount of information they collect from your website directly relates to how high they rank you in their search results.
Off Page SEO: Is Having a Search Engine Friendly Website Enough?
There is another aspect of SEO that has a major impact on search engine rankings. This is known as Off Page SEO. Off Page SEO uses link building techniques to place links on other websites that point to your website. These links work as votes to search engines; the more votes you have with keywords pertaining to your website, the higher your site will rank in search engines for that keyword.
We know what you are thinking; let’s just distribute as many links as possible as fast as possible and rise to the top of the search engines. This technique will actually have the opposite result, too many links too fast will raise a red flag and actually decrease your website’s search engine rankings. The focus of the link building efforts should be quality and not quantity. Also, link building campaigns are a gradual process that requires links to be distributed on a daily/weekly/monthly basis to maintain a consistent high ranking.
OK, I’m interested…do you offer SEO packages?
Even better! During a free consultation we will determine what your needs and goals are. We will then create a custom SEO package to deliver the results you want. If you are ready raise your ranking and increase traffic to your website, Contact Us today.